Strengthening Visibility in a Changing Search Landscape
The Challenge
Movex, part of Cox Automotive Europe, is an internationally recognised vehicle logistics and SaaS business. As part of a wider brand homologation process, the business was in the process of launching a new website.
With Change, Comes Complexity
While core web development was already in place, there was a clear need to ensure the new site would be visible, discoverable, and commercially effective within an increasingly competitive digital landscape. As part of that Movex required specialist support to improve its organic visibility, attract more qualified demand, and ensure the platform could generate both increased volume and higher quality bookings. Alongside traditional SEO challenges, Movex needed to navigate a shifting search environment.
Search behaviour is evolving, with AI-driven systems and large language models (LLMs) increasingly influencing how users discover and evaluate providers. This introduced an additional layer of complexity, where visibility was no longer determined solely by rankings, but by how clearly a brand could be understood, surfaced, and referenced within these systems.
Without a structured approach, there was a risk that even a newly developed website would struggle to achieve meaningful visibility or deliver against commercial objectives.
Our Work
Black Lab’s work with Movex has been focused on building a strong, long-term foundation for visibility and demand generation.
Dual-Lens Audit Completed
A detailed review of Movex’s existing web traffic and visibility, covering both traditional SEO performance and LLM retrievability.
Long-Term Strategy Defined
A structured SEO strategy developed to support Movex’s next phase of growth, focused on improving both lead quality and volume.
Ongoing Strategic Support
Continuous collaboration, feedback and optimisation to ensure the strategy evolves alongside the business and wider search landscape.
The Results
The work has established a clearer and more structured approach to Movex’s digital visibility.
The strategy is designed to support sustained improvements in qualified bookings through the Movex platform, while strengthening the brand’s position within vehicle logistics across the UK and international markets. By combining traditional SEO with a focus on AI retrievability, Movex is better positioned to adapt to ongoing changes in how users search and discover services online.
"Our focus with Movex has been on building a visibility strategy that reflects where search is heading, not just where it has been. By combining traditional SEO with AI retrievability, we’re helping ensure the brand is both discoverable and commercially effective as it enters its next phase."
The Solution
Black Lab were brought in to oversee the development of Movex’s online retrievability, SEO, and visibility within AI systems, working alongside existing development partners. The engagement began with a detailed review of Movex’s existing web traffic, analysed through both a traditional SEO lens and an LLM retrievability perspective. This ensured a clear understanding of current performance, gaps, and opportunities.
Insights from this review informed a long-term SEO strategy, designed to:
- Improve visibility across relevant vehicle logistics search queries
- Increase both the quality and volume of qualified bookings
- Strengthen Movex’s positioning as a vehicle logistics provider across the UK and wider markets
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