Maximise effectiveness, increase visibility and improve efficiency

At Black Lab, we understand the competitive nature of the automotive industry and how digital marketing is a huge part of that. Having effective marketing that delivers a solid return on investment is essential. By enhancing online visibility and efficiency, we help automotive brands outpace competitors and capitalise on untapped market potential. Our digital services, tailored to the automotive industry, are designed to generate leads and build a strong digital presence whether you operate in auto insurance, finance, are a dealership or OEM.

A Trusted Digital Marketing Partner

With a proven track record in delivering digital marketing solutions for the automotive industry, including local SEO, PPC, Google Vehicle Ads, and Paid Social, Black Lab has made a significant impact where it counts. Our marketing services have helped clients across the vehicle and automotive industry achieve their digital goals effectively.

Our automotive clients

Digital Marketing support

How we make an impact

Our services are tailored to each client’s goals and objectives. By partnering with Black Lab, automotive clients can tap into a team of specialists with a track record of success in digital marketing.

01

Digital Marketing MOT

Our Digital MOT is a comprehensive health check for automotive brands that examines every aspect of your digital marketing mix. It provides a clear picture of how your lead generation or retention campaigns are performing, allowing for strategic improvements.

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02

Local SEO

Building organic online presence, focussing on local geographical areas where necessary, not only cements your brand with potential customers but also works to position you as a leading voice across the automotive landscape. Black Lab develop and employ tailored strategies to ensure your brand stands out, enhancing your existing automotive SEO efforts or building out a completely new localised strategy.

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03

Google Vehicle Ads

We can eliminate the reliance on third party listing platforms and accurately target traffic that is actively searching for vehicles in your inventory. With Black Lab’s expertise, Google Vehicle Ads can revolutionise your sales inquiries and bolster your performance, specifically for your automotive brand.

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04

Google Ads

Many automotive brands struggle with efficient performance marketing and specific automotive PPC campaigns. Unsure of their spend, return and lead quality, Black Lab is able to provide clarity and transparency, having helped brands achieve their goals through effective and specialised automotive digital marketing channels as a trusted partner.

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05

Tracking & Attribution

Keeping an eye on the pounds and pence is essential in any business but in one as competitive as automotive, it becomes critical. Black Lab ensures your campaigns are monitored efficiently, providing reliable digital marketing help, guidance and tracking & attribution services to ensure you’re in safe hands.

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"BLACK LAB WAS ALREADY A KEY DIGITAL SUPPLIER WHEN I JOINED AVAILABLECAR. I WAS PLEASED THAT WE WERE ABLE TO BUILD A STRONG WORKING RELATIONSHIP FROM THE START THAT OVER THE LAST 18 MONTHS HAS DELIVERED GREAT RESULTS AND SUPPORTED MY TRANSFORMATION OF THE DIGITAL INFRASTRUCTURE AT AVAILABLECAR."

Speak with our automotive digital marketing specialists - ask about our Digital MOT