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Increase Visibility, Efficiently.

We understand the competitive nature of the automotive industry and the crucial role of digital marketing. We specialise in delivering impactful automotive marketing campaigns that drive a strong return on investment for automotive brands, automotive companies, and manufacturers helping vehicle retailers, auto finance and insurers as well as fleet and car leasing companies outpace competitors and capitalise on untapped market potential.

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Our work in Automotive

Results that speak for themselves

Real results from real path-paving partnerships: Discover the work we do with ambitious brands in automotive, motor finance and insurance, to deliver marketing that drives measurable impact

Our Work
65%

Quality Lead Increase

Magnitude Finance’s proportion of qualified leads rose from 37% in to 65% in 2024, reflecting a significant improvement in lead quality. Despite a 6% reduction in spend, the customer base grew YoY highlighting the power of data-driven decision-making.

“Black Lab Digital’s unwavering reliability and innovative methods have been pivotal. Their ability to adapt to market shifts which they’re always keeping abreast of, while maintaining a strategic focus has transformed how we operate.”

- ED LEGGE | HEAD OF DIGITAL MARKETING | DSG GROUP

120%

YOY Client Spend increase

By leveraging their extensive industry expertise through targeted campaign execution, the team launched targeted campaigns which unlocked significant growth potential, demonstrating the importance of tailored account restructuring.

“Black Lab Digital’s reliability and deep industry knowledge stood out. Their structured approach and clear communication made a complex process feel effortless, helping us achieve impressive growth”

- TOM STROUD | SALES & MARKETING EXECUTIVE | OVMS

52%

Increase in Enquiries

The 16 site family-run automotive group was facing significant roadblocks in their digital advertising efforts.  Our Digital MOT identified a variety of opportunities that would strengthen RMG’s‘s online presence

“We’re pleased to not only be working with a team of specialists but also people that understand our sector. Black Lab are helping us create change and move our digital presence forward, giving our customers the best experience online as they’ve come to expect in our showrooms.”

- ALISTAIR LANKESTER | HEAD OF MARKETING & COMMUNICATIONS | RICHMOND MOTOR GROUP

Our automotive clients

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  • A light-brown abstract symbol, resembling a stylized compass, is positioned to the left of the word "MAGNITUDE" in bold, black sans-serif font.
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  • A stylized black capital "R" sits atop the words "RICHMOND MOTOR GROUP" in a simple, rectangular, black-bordered, white background.
  • batch_MotorVise-logo-icon
  • Text displays the website address "IsYourCarAvailable.com" and the phrase "If so, we'd like to buy it." The words are multicolored against a white background.
  • Screenshot 2024-02-21 at 16.31.59
  • G3 Remarketing

Automotive Digital Marketing

CAR INSURANCE & FINANCE

As digital marketers that specialise in car finance and insurance, Black Lab has been levelling-up our client’s marketing and lead generation strategies to consider the specific driving behaviours, preferences and lifestyles of modern drivers.

Elevate Your Digital Marketing

Automotive Digital Marketing

CAR LEASING & FLEET VEHICLES

Personal leasing offers and business-fleet contracts now live in an ecosystem of search, comparison sites, regulation and shifting customer behaviours. We specialise in helping personal leasing brokers and fleet-management providers build digital marketing strategies that work.

Visibility & Value for Car Leasing

Automotive Digital Marketing

CAR DEALERSHIPS

Our in-house digital marketing experts have more than 40+ years of combined automotive marketing experience to help your car dealership or franchise level-up your lead generation, retention and online presence.

Tailored Marketing from Digital to Showroom

Automotive Digital Marketing

ELECTRIC VEHICLE SALES

We work with clients as they evolve into the e-mobility sector, from showroom and website to optimising and promoting new EV products and services.

Digital Marketing for EV Uptake

Black Lab Events

'The Shift' Automotive Dinner

The Shift is an exclusive, biannual dinner series, designed to bring together senior automotive leaders for genuine conversation about the transformations reshaping the industry, from technology and mobility to behaviour, trust and brand.

Learn more about 'The Shift'

Digital Marketing support

How we make an impact

Our services are tailored to each client’s goals and objectives. By partnering with Black Lab, automotive clients can tap into a team of specialists with a track record of success in digital marketing.

01

Digital Marketing MOT

Our Digital MOT is a comprehensive health check for automotive brands that examines every aspect of your digital marketing mix. It provides a clear picture of how your lead generation or retention campaigns are performing, allowing for strategic improvements.

Our comprehensive health check identifies gaps and opportunities within your digital platforms, providing strategic improvements for lead generation or retention campaigns.

Discover the Digital MOT
02

Local SEO

Building organic online presence, focussing on local geographical areas where necessary, not only cements your brand with potential customers but also works to position you as a leading voice across the automotive landscape. Black Lab develop and employ tailored strategies to ensure your brand stands out, enhancing your existing automotive SEO efforts or building out a completely new localised strategy.

Discover local SEO
03

Google Vehicle Ads

We can eliminate the reliance on third party listing platforms and accurately target traffic that is actively searching for vehicles in your inventory. With Black Lab’s expertise, Google Vehicle Ads can revolutionise your sales inquiries and bolster your performance, specifically for your automotive brand.

Discover Google Vehicle Ads
04

Google Ads

Many automotive brands struggle with efficient performance marketing and specific automotive PPC campaigns. Unsure of their spend, return and lead quality, Black Lab is able to provide clarity and transparency, having helped brands achieve their goals through effective and specialised automotive digital marketing channels as a trusted partner.

Discover Google Ads
05

Tracking & Attribution

Keeping an eye on the pounds and pence is essential in any business but in one as competitive as automotive, it becomes critical. Black Lab ensures your campaigns are monitored efficiently, providing reliable digital marketing help, guidance and tracking & attribution services to ensure you’re in safe hands.

Discover tracking & Attribution

"BLACK LAB WAS ALREADY A KEY DIGITAL SUPPLIER WHEN I JOINED AVAILABLECAR. I WAS PLEASED THAT WE WERE ABLE TO BUILD A STRONG WORKING RELATIONSHIP FROM THE START THAT OVER THE LAST 18 MONTHS HAS DELIVERED GREAT RESULTS AND SUPPORTED MY TRANSFORMATION OF THE DIGITAL INFRASTRUCTURE AT AVAILABLECAR."

A Trusted Digital Marketing Partner

With a proven track record in delivering digital marketing solutions for the automotive industry, including local SEO, PPC, Google Vehicle Ads, and Paid Social, Black Lab has made a significant impact where it counts. Our marketing services have helped clients across the vehicle and automotive industry achieve their digital goals effectively. Our team has more than 40 years of combined automotive marketing experience, our in-house automotive marketers are experts in every stage of the customer journey, from awareness stage to decision making. We’re passionate about transforming your brand identity and boosting your online shopping efforts. We work with automotive brands and dealers to level-up your lead generation, retention and online presence. We’re particularly focused on supporting the transition to new electric vehicles and optimising your marketing for the evolving car buying trends.

Meet the Team

Speak with our automotive digital marketing specialists

Let's cause some change

66-69 Pegholme,
Wharfebank Mills,
Otley,
LS21 3JP

0113 436 0024

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