Imagination’s online presence wasn’t fully leveraging its international reach. Black Lab’s team, led by Martin and Rhys dove deep into Imagination’s digital presence. What they uncovered would be instrumental to Imagination’s transformation plans:
Migration Oversight: The original website redesign needed to be supported by a comprehensive migration strategy, ensuring no loss of SEO value
Limited SEO Focus: The existing strategy concentrated primarily on brand terms and UK-focused keywords, missing out on vast global opportunities
Untapped Global Potential: Imagination’s global reach needed to be fully realised – as a business with offices across four continents, there was ample opportunity to capitalise on their worldwide visibility.
The onboarding process was marked by Black Lab’s commitment to personal interaction and clear communication:
"After our first meeting with the Black Lab team, I was confident in their ability to guide us through the website relaunch and build on the existing foundations. Their approach to our content strategy shows a clear understanding of our solutions, our ideal audiences, and our goal of improving visibility for commercially valuable terms."
Even though its early days, the fact that Imagination’s teams are beginning to shape content based on terminology and search terms identified by Black Lab while maximising the impact of their website and PR activities suggests they’ve really valued Black Lab’s insight and support. Black Lab’s unique approach also complements Imagination’s success in industry awards, creating a powerful synergy for new business generation.
As the partnership evolves, Black Lab’s role is expanding beyond traditional SEO.
Traffic Growth: Focusing on increasing relevant traffic, especially to Imagination’s solution pages.
Team Support: Acting as gatekeepers to support content for individual solution teams within Imagination.
PR Integration: Aligning SEO efforts with Imagination’s PR activities to maximise impact.
A Meeting of Minds
In a competitive field, Black Lab Digital stood out for several key reasons:
“They saw that we understood their market. There were challenges in organic visibility that we could help overcome through our research. James, Global Digital Marketing Manager, an able SEO in his own right, so he understood level of the detail our team explored.” – James Starkey – Director, Black Lab
"Black Lab understood that we had to blend our PR and content activity with technical and creative SEO tactics. This is something easier said than done. Our journey to create great content together is still in its infancy, though it’s clear, even at this stage, that they’re a partner we can work with to deploy impactful content that performs well for PR and organic search rankings."
