FAQs
What is PPC advertising?
PPC (Pay-Per-Click) advertising is a digital marketing model where you pay each time someone clicks on your ad. It’s used to drive targeted traffic through search engines like Google or Bing, as well as platforms like YouTube or display networks.
Is PPC worth the investment?
When backed by a smart strategy. PPC offers immediate visibility, scalable results, and clear data for optimisation. With the right setup, it can generate high-intent leads and measurable return on investment from day one.
What does a PPC agency actually do?
A PPC agency, like Black Lab, designs and manages campaigns that deliver commercial results. That includes strategy, keyword research, ad creation, bid optimisation, and ongoing performance tracking, and more recently working with AI and automated platforms to align with your business goals and market opportunities.
How much does PPC management cost?
Costs vary based on your budget, market competitiveness, and campaign goals. At Black Lab, we scope everything around what you’re trying to achieve, from small-scale lead gen to high-volume eCommerce growth, with flexible options to scale up or down.
What platforms can you run PPC campaigns on?
We manage PPC campaigns across Google Ads (Search, Shopping, Display, YouTube), Bing, and selected paid media platforms that complement your funnel. Black Lab’s cross-channel approach ensures your budget works harder.
What’s the difference between PPC and paid social?
PPC (like Google Ads) targets users based on what they’re actively searching for, so it captures high-intent leads. Paid social targets users based on who they are and what they’re interested in. Both are powerful, but PPC is more search-driven, while paid social is more discovery-led.
Begin your PPC Campaign
