Upcoming Events
About Black Lab Events
Our Quarterly Community-Led Experience
The Digital Leaders' Collective
We imagined this series to be refreshing, blending inspiration, actionable ideas and the opportunity to meet with other brand marketers, in the North of the UK, to harness knowledge sharing as a competitive advantage. Every quarter brings fresh perspectives, practical solutions, and connections that matter in the rapidly evolving digital landscape.
Automotive Leaders' Dinner
'The Shift'
The Shift is an exclusive, biannual dinner series, designed to bring together senior automotive leaders for genuine conversation about the transformations reshaping the industry, from technology and mobility to behaviour, trust and brand.
Why you should attend
Across both The Shift and Digital Leaders’ Collective, sessions are shaped around real operational experience built for leaders responsible for outcomes, not optics.
You can expect:
✔ Senior-led discussion: Open conversation with marketing and commercial leaders on what’s changing, evolving or happening in industry
✔ Focused guest insight: Selected contributors exploring emerging pressures across AI, data ownership, platform evolution and sector-specific disruption.
✔ Clarity over noise: Understanding how established brands are adapting to platform change, economic pressure and shifting audience behaviour.
✔ Commercial application: Practical thinking you can take back into your organisation; whether that’s refining performance strategy, recalibrating brand investment, or restructuring data use.
✔ A different level of conversation: Think smaller rooms, more candid dialogue, so, more substance.
Explore The Digital Leaders' Collective
Audience Amplified by Data Recap
Watch in 60 SecondsPast Events from Black Lab
Thursday 5th February 2026 | 2.30pm - 5.30pm
Audience Amplified by Data
For our February Digital Leaders’ Collective event, we were joined by speakers from Epilepsy Action, Cortland, Robyn Inc and AMT Auto who explored how data can power more meaningful connections with audiences. In a landscape where every click, view and interaction generates signals, and AI is changing tactics, the challenge isn’t just collecting data; it’s knowing how to interpret it, act on it, and keep the human at the centre.
Read the recapThe Shift | Leeds | November 2025
Understanding Change and the Role of Digital in Automotive
The first edition of The Shift brought together twenty automotive leaders for an evening of insight and exchange. The conversation was candid, the tone collaborative, and the energy undeniable. Special Guest: Philip Nothard, Cox Automotive Location: Restaurant Bar & Grill, Leeds
Wednesday, 17th September 2025 | 3pm - 6pm
Plot Twist: The Stories Behind the Scroll
Plot Twist: The Stories Behind the Scroll, was the third instalment of The Digital Leaders’ Collective and focused on the moments that reshaped strategy; where insight, creativity or circumstance forced a new direction. From simple data fixes that outperformed big investments, to warnings on wasted ad spend, lessons on localisation, and the rise of AI agents transforming search, the day was full of provocations and practical insights from Go Ape, Fuji Hero, Macs Adventure, Cox Automotive, Channel Factory, the Royal Armouries and Black Lab . Above all, it reminded us that behind every scroll sits a human story.
View our event recap