As the UK’s largest used pick-up truck dealer, Otter Vale Motor Services (OVMS) sought to refine their digital advertising efforts to drive growth and expand lead generation. The franchised Isuzu dealer’s account was heavily reliant on brand terms, which, while effective, limited their potential for broader growth. They also needed to launch a cost-efficient vehicle buying service campaign to carve out their identity as a trusted and leading car buying service, setting benchmarks for the industry.
Black Lab's reliability and deep industry knowledge stood out. Their structured approach and clear communication made a complex process feel effortless, helping us achieve impressive growth.
Black Lab Digital stepped in with a clear plan. The account was restructured to separate brand terms from generics, creating a more balanced and growth-oriented setup. Leveraging their extensive industry expertise, the team launched a targeted vehicle buying service campaign, which became a standout success.
Helping OVMS break free from a brand-heavy strategy and tap into untapped growth potential was rewarding for the team. By restructuring their campaigns and crafting a standout vehicle buying service, we didn’t just see the numbers rise – we helped redefine what success looks like for their business.
