Paid Media
We were built on the belief that we could win every paid advertising auction for our clients and we still can, but the brands winning today show up earlier in the journey, in the right environment, with the right message. Wherever your audience is, we have the channel to reach them.
"We'd already seen strong growth in marathon fundraising, but we'd reached the limit of what we could achieve through traditional charity places. Black Lab identified an entirely new opportunity for us, helping us build a highly targeted audience of runners who were genuinely interested in supporting the cause. The campaign delivered far beyond expectations, increasing ballot entrants by 56% year-on-year and creating a valuable audience we can continue to engage for future fundraising challenges. The approach was innovative, cost-effective and incredibly successful."
Digital video now spans YouTube pre-rolls, paid social video, connected TV and premium broadcaster Video on Demand. We plan and buy across all of it, focusing on storytelling that holds attention on any screen, from mobile to large-format connected TV.
Our approach is built around reach quality, not reach volume. We target the right audience on the right screens and optimise for completed views and meaningful engagement, not just impressions served.
Programmatic display is not banner buying. It is real-time, data-led placement that puts your brand in front of the right person at exactly the moment they are most likely to act. We use sophisticated bidding technology and precise audience layering to place your brand across premium global inventory.
By continuously refining targeting signals and rotating creative, we remove wasted spend from the equation. Every impression has a job to do and we hold it accountable.
Podcast listening, digital radio and music streaming have created one of the most intimate advertising environments available. Audio reaches people in screen-free moments, during commutes, workouts and daily routines, when they are fully focused on what they are hearing.
We manage the full complexity of the audio ecosystem, from host-read sponsorships that carry built-in audience trust, to targeted programmatic audio spots placed against behavioural and contextual signals. Your brand stays present even when no screen is in sight.
The outdoor advertising market in the UK is vast and varied. Bus stop panels, tube escalator wraps, roadside 48-sheets, digital screens with dayparting and dynamic creative. The inventory has expanded significantly and so has the complexity of buying it well.
Our job is to navigate the fragmented supplier landscape and identify exactly which formats, locations and environments will generate maximum attention for your specific campaign objective. We plan against reach, context and proximity, not just available space.
Our Approach
Four principles that sit behind every paid media recommendation we make.
We start with your customer, not your budget. Understanding who you need to reach, where they pay attention and what stage of the buying process they are in shapes every channel decision we make.
We are not tied to any platform or publisher. Our recommendations are driven by what your campaign needs to achieve, from building broad awareness to retargeting warm audiences already in your funnel.
The best media plan will not deliver without the right creative. We brief and oversee assets built for each specific environment, respecting the native format and audience expectation of every channel.
We use server-side tracking, unified attribution modelling and cross-channel reporting to give you a clear picture of what is actually driving performance, not just what is easy to attribute.
