Magnitude, a premium market leading finance brand, that provides bespoke car finance for prestige and performance vehicle owners, needed a strategy that could adapt to shifting market conditions while improving lead quality. Amid shifting market conditions, their goal was to enhance lead quality and optimise campaign efficiency amid shifting market conditions.
Black Lab Digital’s unwavering reliability and innovative methods have been pivotal. Their ability to adapt to market shifts which they’re always keeping abreast of, while maintaining a strategic focus has transformed how we operate.
The previous account optimisation focused solely on form submissions, overlooking the potential of offline data. Additionally, tough market conditions called for innovative mid-funnel strategies.
Black Lab Digital introduced Demand Generation as a mid-funnel lead generator, bridging the gap during market downturns. The team also moved to exclusively bid on offline conversions, shifting the focus from forms to deeper funnel metrics. Testing value-based bidding against CPA bidding further refined the approach, aligning strategies with Magnitude’s business goals.
These results demonstrate the power of combining innovative digital strategies with deep data analysis. By focusing on quality over quantity and adapting to market conditions, we've helped Magnitude achieve substantial growth while optimising their marketing investment."
