Website migration from an SEO perspective can be fraught with pitfalls that can cause irreparable damage to a site’s rankings and brand reputation. There are countless studies of migrations that ignored the critical processes so it resulted in significant loss of organic search traffic, which can in turn affect a business’s bottom line.
Having worked with AvailableCar for over a year, Black Lab was already a key digital supplier — with a new website on the horizon we were tasked to manage the website migration but also advance our SEO content strategies. We needed to deliver a smooth transition to the new website without losing traffic or rankings, improving AvailableCar’s rankings.
Black Lab was already a key digital supplier when I joined AvailableCar. I was pleased that we were able to build a strong working relationship from the start that over the last 18 months has delivered great results and supported my transformation of the digital infrastructure at AvailableCar.
