Frequently Asked Questions
FAQs
What is an AI readiness audit?
An AI readiness audit evaluates whether your website and digital presence are accessible and understandable to modern AI systems such as ChatGPT, Copilot and Google’s AI Overviews. The audit identifies technical, structural and content-related issues that may limit your visibility within those systems.
Why do businesses need an AI readiness audit?
AI-powered search and research tools are growing rapidly. Customers increasingly use these platforms to gather information before visiting a website. If AI systems cannot access or understand your brand properly, your organisation may not appear during that research stage.
Is AI replacing traditional search?
Not entirely as traditional search results still exist and remain important, however AI systems are increasingly summarising information and answering queries directly. The result is that fewer users may click through to websites, particularly during early research stages.
What is the most common AI visibility issue we see?
The most common issue; that websites cannot be crawled effectively by AI systems. Many organisations have technical restrictions in place that unintentionally block these crawlers, which prevents AI platforms from gathering information about their business.
Is AI optimisation completely different from SEO?
Many of the underlying principles remain the same. Clear content, accessible websites, structured data and strong brand signals across the web have always been important. What has changed is how that information is interpreted and surfaced by AI systems.
Will websites still matter in an AI world?
Yes. Websites remain the primary source of information that AI systems reference. What is changing is how users interact with that information and how AI platforms synthesise it during research.
