Black Lab: Giving Automotive brands the Edge

Google research shows that 73% of all buying journeys start online, with search trends demonstrating that people are looking for support in their buying journey. Ensuring that your brand is visible during searches is vital. Dealers should strive to own the digital space in a 30 to 40-mile radius of their dealership, ensuring that they’re more visible than their competitors in the area. Building this presence not only cements your brand with shoppers but also works to position you as a leading voice in the automotive landscape.

Data led approach to local SEO for automotive dealers

Different brands in different locations around the country will experience a variety of unique behaviours, buying habits, use of language and many more parameters. Therefore, understanding the local audience is essential when creating a local SEO strategy for an automotive dealer. 

Careful analysis of first and third-party data makes it possible to create a plan that delivers results for automotive clients. To ensure we maximise our impact for clients, Black Lab uses various tools and systems to collect and analyse data. Cutting-edge AI is leveraged to crunch data and allow the targeting of long-form human-generated content that makes a difference. 

At Black Lab we manage the following areas:

  • – Google business listings
  • – Meta titles
  • – Create a content strategy to capture traffic
  • – Develop effective long-form content guided by the content strategy
  • – Localised SEO within specific geographical areas
  • – Develop links with directories and high-authority websites
  • – Digital PR & Outreach
  • – Website technical analysis and performance enhancement 

Benefits of owning local organic search for automotive dealers

  • – Beat the competition
  • – Increase leads and enquiries
  • – Be viewed as a supportive and helpful brand
  • – Establish a relationship with customers before they visit

Why is Black Lab the ideal partner for automotive dealer's local SEO

As a specialist in automotive marketing and with years of experience in delivering improvements for clients Black Lab is the ideal partner to help create and deliver an organic strategy that works. With a proven track record of supporting and providing results for large dealer groups to used car supermarket chains and site independents, Black Lab work to get you seen and drive more relevant traffic to your site.

Improve your local SEO with Black Lab