Google Vehicle Ads

What are Google Vehicle Ads?

Google Vehicle Ads are a new advertising format specifically designed for car dealers to leverage their inventory and appear directly in Google Search Engine results pages. This performance-focused ad format is crafted to capture potential customers actively looking to buy a vehicle. Unlike third-party platforms like Autotrader, vehicle ads on Google place your inventory front and centre – where buyers are searching.

This type of ad, tailored specifically to showcase dealer inventory, presents an image of the vehicle along with crucial details such as make, model, year, mileage, and price. The dealer’s name is also prominently displayed. Like traditional Google ads, these campaigns are targeted based on search users’ keywords and location, and over time, these vehicle ads on Google can be optimised to generate leads or drive showroom visits – offline.

What are the benefits of implementing Google Vehicle Ads for car dealers

• – Attract Qualified Leads: Reach users actively searching for cars with tailored ads, increasing the likelihood of generating meaningful leads.
• – Showcase Full Inventory: Promote all available vehicles through the listing ads, offering customers a wide range of options.
• – Omnichannel Approach: Target both online and offline conversions, driving traffic to your physical showroom 
• – Measurable Results: Track campaign performance and optimise bidding strategies based on data gathered from the Google interface.

How to use Google Vehicle Ads in your Dealership Marketing?

Getting set up with Google Vehicle Ads is straightforward. Once your stock is connected to the ads account, Black Lab can begin structuring and managing your campaigns to drive results. Each month, your allocated media budget is used to target and generate clicks or inquiries through vehicle ads specifically on Google.

Our expert team conducts careful data analysis over time to optimise performance and ensure that the Google vehicle ads cost is justified by the relevant type of inquiries generated. 

Each month, our clear reports outline campaign performance, opportunities, and steps taken to enhance results. We empower you with the knowledge to use that data. 

We’re so confident in the quality of our service, that why we do not require long-term contracts.