What are Google Search & Display Ads?

Google Ads are the adverts you see on the search engine results page. These ads can capture users who are actively searching for a product or service through the use of targeted keywords and terminology. Performance marketing also includes display ads, retargeting and YouTube ads. All of which, when combined into a cohesive strategy, can be used to inspire, capture and generate leads for automotive brands.

How can Google Search & Display Ads help Automotive brands?

Search ads are a valuable tool for automotive brands, allowing them to reach customers in-market and deploy a strategy to achieve marketing goals and objectives. These data driven campaigns can help automotive dealers boost local awareness, unlike SEO, PPC can be switched on to develop results extremely quickly providing a brand with instant marketing allowing them to remain competitive with others in the market place. Importantly the platform is all trackable, meaning that performance can be analysed and where necessary scaled. 

With a well-managed campaign, car dealers can attract qualified leads, increase sales, and achieve their marketing goals.

Benefits of running Performance Marketing

  • – Generation of your own leads
  • – Cost effective and easy to manage budgets
  • – Detailed targeting including Geo-fencing 
  • – Data led decisions
  • – Clear and concise performance reporting

Perfomance Marketing Services for Automotive dealers from Black Lab

At Black Lab we are experts in Performance Marketing for the automotive industry. Our team have worked to develop leads and enquiries for a national chain of car supermarkets, car buying brands, new and used dealer groups, leading finance brands and even worked with a vehicle remarketing brand. 

From complete management solutions to supporting in-house teams, we’re able to offer our clients the following services:

  • – Detailed audits
  • – Strategy development
  • – Sales analysis & data integration into ad platforms
  • – Competitor analysis
  • – On-page conversion optimisation
  • – Tracking set-up
  • – Reporting

Enhance your Google Ads with Black Lab