Black Lab: Giving Automotive brands the Edge

Digital marketing in the automotive world is faced paced and constantly evolving. It’s easy to get lost in the day to day; when this happens the detail often gets missed. A Digital MOT from Black Lab will health check every part of the digital marketing mix to give you a clear picture of how your marketing activity is performing.

What is a Digital MOT?

A Digital MOT from Black Lab is a complete audit of an automotive brand’s digital footprint, from search engine rankings through to the performance of paid social media, Black Lab meticulously analyse activity to provide a candid and clear report that details the effectiveness of campaigns, providing tangible actions and next steps that can be employed to enhance the performance. A Digital MOT from Black Lab covers the following areas:

  • – Performance marketing (PPC, Display, Remarketing) strategy, account set up and performance
  • – Organic Search Rankings¬†
  • – Website performance and optimisation
  • – Paid Social media strategy and employment
  • – Tracking¬†
  • – Analytics performance
  • – Digital User Experience

Why is a Digital MOT useful for automotive brands?

It’s a health check, it is a way of looking at the bigger picture. By delving into the detail the MOT will provide answers and present opportunities that can have a meaningful effect for automotive brands, especially their marketing deparments.

Working with a team of experts, like those here at Black Lab, have a wide range of experience and perspectives shaped by being at the forefront of digital marketing. With a thorough review in place, automotive brands can implement changes that are going to increase leads, save money, improve efficiency and help overtake competitors.


What are the benefits of having an automotive Digital MOT?

  • – Provides insight into the performance of digital marketing
  • – Benchmarks against competitors
  • – Identifies opportunities
  • – Create efficiencies
  • – An honest and transparent appraisal

How does the process work?

For Black Lab to provide the clearest assessment of the digital footprint of the brand and the automotive marketing strategy access to platforms such as Google Ads, Search Console and paid social channels will be necessary. All of this will be outlined in a discovery meeting where our team will ask questions to understand the brands goals, objectives and any points.

With access granted and insight into the business the Black Lab team can start exploring and disecting the data to analyse the digital footprint of the business.

The report, when complete, will be delivered in a document and a meeting is organised to discuss the findings. The report will document issues, opportunities, and competitor performance and encompass a list of actions and next steps to help the creation of a cohesive automotive digital marketing strategy.

Book your Digital MOT with Black Lab