Automotive Digital MOT

BLACK LAB: GIVING AUTOMOTIVE BRANDS THE EDGE WITH A DIGITAL MARKETING STRATEGY

Getting lost in the fast paced and ever changing world of automotive digital marketing can be overwhelming. It’s easy to get bogged down in day to day tasks and miss the bigger picture. A Digital Marketing MOT from Black Lab gives you a full review of your digital channels and strategy, suitable for all automotive brands. We’ll give you a clear picture of marketing performance with actions for improvement, whether you’re in car sales, car insurance, electric vehicles, car dealers or an OEM.

In our digital marketing health check you can expect a full audit. We’ll cover everything in the digital marketing mix from SEO to paid social media, content marketing strategy, social media platforms and websites, so nothing is left unturned. This will increase website traffic and online visibility.

What is a Digital MOT?

A Digital MOT from Black Lab is a full audit of an automotive brand’s digital presence, from search engine rankings to paid social media. We use tools to provide a clear and honest report that outlines the performance of campaigns, with tangible actions and next steps to improve. The audit will focus on key areas such as search engine optimisation and search engine marketing to improve visibility and results. A Digital MOT from Black Lab covers:

• Performance marketing (PPC, Display, Remarketing) strategy, account set up and performance, including ppc campaigns and pay per click campaigns
• Organic Search Rankings, with a focus on search engine optimisation
• Website performance and optimisation
• Paid Social media strategy and usage
• Tracking
• Analytics performance, highlighting the importance of analytics in measuring success
• Digital User Experience

How does the process work?

For Black Lab to offer a precise assessment of your digital footprint and digital brand equity as an automotive brand, access to platforms like Google Ads, Search Console, and paid social channels is necessary. This is outlined in a discovery meeting where we discuss your goals and objectives.

With access granted and insight into the business, the Black Lab team can start exploring and dissecting the data to analyse the digital footprint of the business through various audits. 

The findings are then presented in a comprehensive report, highlighting issues, opportunities, and competitor performance, along with actionable steps to refine the digital marketing strategy for your brand. The report, when complete, will be delivered in a document and a meeting is organised to discuss the findings.