Chances are you’ve never heard of Scott Galloway; so here’s the 411: Scott Galloway is a professor of marketing at the New York University Stern School of Business. However more relevant to us is that he is the founder of the digital intelligence firm L2. L2 analyses the digital marketing (and wider marketing) world to develop insights and trend analysis. The fallout of this is the L2 Winners & Losers videos posted every week on YouTube hosted by Scott. Short two to three minute videos are cleverly edited delivering punchy engaging facts and stats relevant to the digital world.
Whilst it’s easy to get side tracked by the humour and the deadpan delivery of the content, it is certainly a wealth of information which we here at Black Lab can certainly attest to. So what are you waiting for, head over to YouTube get an earful from Scott.