Digital Consultancy
Web Design
Web Development
The Problem:
With recent listings across large retailers, St. Pierre needed to increase brand awareness and inspire customers with a range of recipes. Without national blanket listings in-store, Black Lab had a challenge on their hands.
The Solution:
YouTube pre-rollers were the obvious choice to drive awareness. Coupling Black Lab’s audience targeting with recent market research carried out by the client meant that reach could be hyper-targeted. With two videos supplied by St. Pierre, Black Lab identified the correct audience for each video and advised on adjustments to improve conversion rates over the campaign.
The Results:
St. Pierre is now on their fourth campaign with Black Lab; data from previous campaigns helps optimise the targeting and the creative briefs for each subsequent campaign. The YouTube ads are a cost-effective way to reach thousands of potential customers without breaking the bank.