With recent listings across large retailers, St. Pierre needed to increase brand awareness and inspire customers with a range of recipes. Without national blanket listings in-store, Black Lab had a challenge on their hands.
YouTube pre-rollers were the obvious choice to drive awareness. Coupling Black Lab’s audience targeting with recent market research carried out by the client meant that reach could be hyper-targeted. With two videos supplied by St. Pierre, Black Lab identified the correct audience for each video and advised on adjustments to improve conversion rates over the campaign.
St. Pierre is now on their fourth campaign with Black Lab; data from previous campaigns helps optimise the targeting and the creative briefs for each subsequent campaign. The YouTube ads are a cost-effective way to reach thousands of potential customers without breaking the bank.