Navana Property Group Ltd specialise in property development, investment, and asset management across commercial and residential sectors. Stepping away from a traditional approach, Navana wanted to be disruptive, formed by young fresh faces they are employing new technologies and approaches to shake up the property industry. To help them stand out, Black Lab Digital were tasked with developing a striking brand, website, printed collateral and a client hub.
By developing a series of concepts for the branding we worked closely with Navana to create a range of assets for the different elements of the business. With the branding complete, Black Lab Digital started on designing and developing a bespoke website that would stand out from industry incumbents. In order to meet looming launch deadlines Black Lab implemented a phased approach in order to give Navana Property Group a digital footprint. Three key pages were prioritised through design and development. The custom design was built into a bespoke CMS solution that provides Navana with the power to customise pages and content.
Following on from developing the Navana website, Black Lab Digital has supported the group across various touchpoints. Employing creative brochures and presentations, Navana has utilised Black Lab’s innovative approach to bring their marketing collateral to life. In addition, email campaigns have been used to engage with delegates pre and post events hosted by Navana.