Transforming your Dealership with Digital

Automotive brands that incorporate audience-focused marketing strategies stand to gain significantly, through improved customer acquisition and retention, enriched customer experiences, and increased revenue. 

Today’s consumers demand personalised approaches that are delivered through their preferred channels and at convenient times. Brands that fail to meet these expectations risk alienating potential customers. 

Webinar 3 - July 2024
Data: Your Secret Weapon for Sales & Retention

Webinar Description:

Ultimately “selling better” is about marketing better, and within that understanding how to use digital tracking tools as well as other data points, in order to mine the wealth of information that already exists. 

Armed with these details, things like digital ad spend can be optimised based on real and accurate business and customer data (such as customer lifetime value, purchase details and behaviours), rather than generic KPIs. 

In July webinar, Nick, our Digital Marketing Director at Black Lab joined forces with MD of Motorvise, Fraser, to explore how, when armed with this information, automotive dealers can improve sales, conversion rates and their bottom line because they know more about who purchases and who doesn’t to sharpen their targeting.

Webinar 2 May 2024 -
SAVE MONEY AND DRIVE MORE SALES ENQUIRIES

Webinar Description:

We continued the conversation from the first webinar in March, but this time focused on creating cost-effective strategies and leveraging data within digital marketing and Big Data, the impact of the Google Privacy update, EV targeting and tactics and sales training and techniques.

WEBINAR 1: DITCH THE DRAIN: STOP RELYING ON THIRD-PARTY LISTING PLATFORMS

Webinar Description:

The first webinar in our series, Fraser Brown, MD of Motorvise and our Director, James Starkey addressed a common frustration among auto dealers: the increasing costs and diminishing returns of third-party listing platforms. We discussed our strategies sround creating seamless on to offline experiences, first-party lead generation, Google Vehicle Ads and how to empower the front-of-house teams in showrooms.