In our recent webinar series our Digital Director, Nick Bardsley and MD of Motorvise explored how dealerships can drive transformation, evolution, and growth through a strategic digital marketing approach and one which encapsulates all departments including sales teams in the showroom.
We have put together a 5-part video series of 4-5 minute snippets of just some of the key takeaways.
Part 1: Transforming your Dealership with Digital | WhatsApp
In this 3-minute clip, Fraser, MD of Motorvise, and Nick discuss how dealerships can leverage WhatsApp. A shift toward the popular instant messaging channel, particularly evident among younger generations and millennials, who are more likely to use this popular platform to interact with businesses.
Part II: Transforming your Dealership with Digital | Going Beyond Lead Generation
In this 4 minute snippet Fraser Brown of MotorVise and our Digital Marketing Director Nick Bardsley discuss how the focus on lead generation has overshadowed what dealerships really need to be focusing on to really hit their bottom line.
Part III: Transforming your Dealership with Digital | Leveraging PPC Data
In this 4 minute snippet Fraser Brown, MD of MotorVise and our Digital Marketing Director Nick Bardsley discuss how leveraging data sets can help with sales, retention and digital marketing performance for dealerships.
Part IV: Transforming your Dealership with Digital | Harmonising Data – The Middle Ground
In this 4 minute snippet our Director, James put a question to Digital Director, Nick asking if there is a way to bridge the middle ground when harmonising data between systems.
Part V: Transforming your Dealership with Digital | The Car Buyer’s Journey is NOT Linear
In this 5 minute snippet our Director James, Digital Marketing Director Nick and MD of Motorvise, Fraser Brown explore the various digital marketing touch-points along the journey of purchasing a car.
We recently shared the full insight gathered from this webinar and you can download this by clicking the thumbnail below.
