Ever wondered what it takes to build a successful digital marketing agency from scratch? Join us as we take you on a journey through the untold story of Black Lab, a digital marketing agency born out of a passion for no-fluff Digital Marketing. From the early days of start-up struggles to the triumphs of establishing a thriving agency, we’ll dive into the highs and lows of building a business that helps other businesses thrive in the digital landscape. Get an inside look at agency life and learn from the experiences of our founder as he shares Black Lab’s story of perseverance, innovation, growth and teamwork.
Video Transcript: Introducing James Starkey: BTS Journey of a Digital Marketing Agency in Growth | Black Lab
Hi, welcome to our first video, hopefully of many. My name is James. I’m a director here at Black Lab.
We’re a digital marketing agency specialising in PPC, SEO and off the back of a little bit of web dev. Now, unlike many people in our industry, I’m not here to tell you how to do those things or show you how to improve your PPC. That’s not what I want these videos to be about.
Actually, what I want these videos to beabout is improving our business. I want people to see and come with us on this behind the scenes journey of Black Lab growing. So I set Black Lab up about seven or eight years ago.
The first two years were just me by myself. My co-director, Nick, joined. He’s not here today, but in 2019, he joined.
So we had COVID and then we’ve just quietly organically grown the business. So we’ve never really had any funding or anything like that. But now there are nine of us and we are really on a growth or our ambition is to have a growth trajectory to be a lot larger than we are now and improve the business.
So I think we’re in a really interesting transition phase where we are beginning to move from a very small business that kind of did things on the fly, where we’re now in the process of really implementing the Black Lab way of doing things. But aside from that, there’s personal learnings that I have all the time in terms of how we improve our culture, how we do things more efficiently, how we time track, all these little things that I want to take people on that journey with us. So I want this video series not to be to brands or people have to learn to do stuff.
I just want people to see what we’re doing and come on this experience with us. So it should be behind the scenes, hopefully quite candid. We’ll try and share as much as we possibly can.
We’ll get stuff wrong. We’ll do some stuff that’s really good. We’ll try and reflect on stuff.
You’ll meet lots of members of the team. But hopefully what I want to achieve with this is just something that people want to sit and watch and engage with. So hopefully that’s a good brief intro into what we’re trying to achieve and moving forward.
We hope you come along with us. So we’ll see you on the next one.
