2024 was nothing short of transformative. What a year. While the world kept clicking, scrolling, and connecting, we were busy building campaigns, breaking boundaries, and making real impact. For us, it’s never just about impressions or stats. It’s about growth—yours, ours, and the kind that stretches across industries, geographies, and expectations.
So, before we shift gears for an even bigger 2025, let’s take a moment to reflect on what we achieved together.
Record-Breaking Performance for Our Clients
Black Friday 2024 was a standout moment for us and one of our retail clients. By combining smart targeting, dynamic creative strategies, and optimised bidding, we achieved:
- 585% year-on-year uplift in ROAS for Black Friday campaigns.
- A jaw-dropping 2280% uplift in ROAS for the entire Black Friday week.
For another client, we saw a 37% year-on-year increase in PPC qualified leads by using offline data to power our account optimisation. This approach didn’t just deliver better performance—it demonstrated how aligning digital campaigns with real-world insights can transform results.
Every strategy we deploy is crafted with one question in mind: How can we make the biggest impact?
New Partnerships, New Challenges
This year, we had the privilege of partnering with 9 incredible new clients. From startups to industry leaders, we worked across:
- Finance, Retail, Child Care, Automotive, and SaaS.
We expanded our reach both geographically and strategically:
- From the North of England to London, across the M62 Corridor, and down to Devon
- Beyond the UK, we made waves in Paris, Munich, and Cannes.
Each client brought a unique challenge, and with it, a chance to deliver customised, results-driven campaigns that made a real difference.
Creativity Fueled by Music
Behind every high-performing campaign is a great soundtrack. 2024 had us tapping our feet to:
Spunge, 6 Music, The Strokes, and Arctic Monkeys.
It’s safe to say our playlists were as bold and dynamic as the strategies we implemented this year.
Recognition and Thought Leadership
Our hard work didn’t go unnoticed. This year, we were:
- Featured in Prolific North and The Yorkshire Post, showcasing our leadership in digital innovation.
- Recognised as a Google Partner for the 5th consecutive year, a testament to our commitment to excellence in paid media.
Thought leadership has always been a key part of our journey. Sharing insights, sparking ideas, and staying ahead of industry trends isn’t just what we do—it’s who we are.
Pioneering Innovation
2024 was a year of breakthroughs:
- Tracking Mastery: We built what we like to call the holy grail of tracking setups—a system so precise, it left no click untracked and no data underutilised.
- Reddit Ads: We introduced clients to this underused platform, unlocking opportunities to engage with niche, highly targeted audiences.
- Child Care Market: We broke into a new industry, helping brands connect with families in meaningful ways.
Innovation isn’t a buzzword for us; it’s the driving force behind every campaign.
Growth from Within
This year, we also grew our team, welcoming two talented new staff members. They’ve brought fresh perspectives, new skills, and boundless energy to our agency, ensuring we stay ahead of the curve and ready for any challenge.
Looking Ahead to 2025
If 2024 was about growth, 2025 is about scaling that growth to new heights. We’re ready to push boundaries, explore untapped markets, and continue delivering the kind of results that transform businesses.
To all our clients, team members, and supporters: THANK YOU for being part of this journey.
Here’s to the next campaign, the next strategy, and the next opportunity to grow—together. An even bigger, bolder, and more impactful year ahead.
Results Wrapped 2024. 2025, we’re ready for you. 🚀
