How to choose a PPC expert

Google Ads and Microsoft Ads are well-established platforms for driving traffic to your website. While it is possible to spend a significant monthly budget on PPC, it is possible to start small. Over the years we have gained a wealth of experience managing campaigns with varying budgets, from approximately £200 per month media spend up to £100,000 per month across a multitude of industries. Read More…

Lister & Bruce: A Shopify Journey

In late 2018 Lister & Bruce approached Black Lab Digital for support with their Shopify store. Helen and Claire co-founded Lister & Bruce, they create beautiful organic cotton children’s pyjamas and baby sleepsuits based on their own unique designs. They had taken their website build as far as they could and realised that they needed help in getting the site to the finished product. Read More…

Online shopper paying via Shopify

Shopify: The Pros and Cons of the E-Commerce platform

In this article, we set out to establish positives and negatives of Shopify platform, whether you’re a start-up or an established firm. E-commerce can be a confusing world, especially if you’re starting out your journey. Everyone has a favourite, or experience on different platforms, and with that comes opinions – some valid, some not. Read More…

7 common website mistakes

The 7 top website mistakes we see on client websites

At Black Lab Digital, we help many clients evolve their digital space; for some clients, this means starting their journey. While with others we inherit a website, some are very old and are indeed ready for a refresh, and some are more modern but seem to arrive with a long list of ailments, sometimes the client is aware of and others that they have no idea about. Over the years we have discovered website after website with the same mistakes cropping up.

Read More…

digital marketing basics Leeds

Where do I start? Digital Marketing Basics

In the many years of working in this industry, a common question we have experienced from business owners is “where do I start when it comes to digital marketing?” While we can’t answer in detail for every scenario, here we cover the most common options available, these are a great starting point when it comes to promoting your website and driving results.

Read More…

Online shopping

Importance of Digital and why now is key

Over the last ten years, digital channels have become increasingly important for organisations and brands. There are no surprises there. With the current situation (COVID-19) currently ripping up the playing field, digital tools are quickly becoming the only way companies can effectively reach their audiences.

Read More…

Small business owner marketing

Tips for Digital Marketing for SMEs

Being based in Otley, Black Lab Digital works with a variety of businesses. All different sizes, from small start-ups to medium-sized enterprises that need help taking themselves to the next level, each business presents a unique challenge. However, their marketing and digital tools don’t have to be that complicated just tailored.

Read More…

The Paradigm of marketing

As agencies, we try and categorise our offering, and there’s a logic in that. It helps clients understand the services and what you specialise in. It also works to clarify internally what to focus on.However, it’s never quite that clear-cut when applying it to the real world. Here at Black Lab Digital, we’re certainly guilty of the above, we label ourselves as a ‘digital’ marketing service provider and certainly while it is the core of our business we offer a lot more services than just strictly digital marketing. Read More…

Can Social Media Help E-Commerce?

Can Social Media be helpful for improving and driving E-Commerce? It can be a minefield, it’s easy to spot the brands who are doing it well but actually to implement it for your own business can be a tricky process. Being based in the beautiful Ilkley, there’s no shortage of inspiration for Social Media here at Black Lab Digital, Social Media Strategy and Management is one of our core services and one we’ve used to help grow our client’s e-commerce traffic. Read More…

Ilkley Cow and Calf

Black Lab Digital Marketing Services in Ilkley

Why are we talking about Ilkley? Well, we’ve been in Ilkley now for over a year and a half, while we work with clients all over the country, we also love providing our digital marketing services to more local businesses and organisations. The size of these businesses varying, as do the sectors in which they operate. So if you’re in Ilkley don’t be shy we’re always up for a brew and a chat with potential new clients to see where we can help them. Read More…

Why should brands use E-Commerce?

At Black Lab we help brands sell online, from creating a web store to growing it into a successful concern for a brand. If you’re still on the fence about whether to get online (even if you’re traditionally B2B sales) then perhaps consider giving Black Lab a call. To help sway you, we’ve created five reasons why you should go digital with your sales. Read More…

Film production

Should you use video?

In short, yes.

No matter on your industry or sector it’s a great tool to communicate your personality, complex messages and the detail behind your product or service. In a recent Hubspot survey, 97% of marketers reported that video has helped increase users/ customer’s understanding of their product or service. Read More…

AI robot

Brands and Artificial Intelligence

We are currently on the cusp of one of the most disruptive technologies landing since the birth of the world wide web. That technology is AI. AI stands for Artificial Intelligence, which is essentially the development of computer systems to fulfil roles where a human is typically needed to complete the task.From image recognition to making complex decisions with multiple variables the limits of AI (theoretically) are limitless. Read More…

E-Commerce and the importance of pictures

Online sales are getting increasingly important for companies, however unlike the necessary investment required for bricks and mortar shops sometimes firms naively think online is a quick, cheap and easy way to sell products. Yes, the assertion that selling online is cheaper (speaking broadly); however, it doesn’t mean you can scrimp on the elements which make up the store. From design to development it all takes time and money. Read More…

Digital revolution and the power of data

These tools provide a means to reach people in a variety of different ways, and whilst the Omni shopper/ marketing principle has been touted as the defacto way of approaching activity and campaigns I would argue that activations should be tailored to your targeted customer rather than a ‘spray and pray approach’.
Read More…

Website development

How to develop a new website

From quick one-pagers to complex websites, we deal with it all here at Black Lab Digital. We are often asked for unusual or complex functionality which never phases us, over the years of tackling challenging projects we have developed a process to aid in creating a functional and beautiful websites for our clients. This process can simply be broken down into 5 steps, Read More…

Winners and losers of the digital marketing world

Chances are you’ve never heard of Scott Galloway; so here’s the 411: Scott Galloway is a professor of marketing at the New York University Stern School of Business. However more relevant to us is that he is the founder of the digital intelligence firm L2. L2 analyses the digital marketing (and wider marketing) world to develop insights and trend analysis. Read More…

Why customer retention is key

It’s all too easy to make a sale and move onto the next. A lot of companies fail to make the most of their existing customers, retaining them is key. If you think about it logically you’ve done the hard work, the customer has been convinced them that your product or service is good and that they should buy it. At this stage, they now need to be kept thinking that your company is great. Read More…

We’d love to hear from you

+44 (0)113 436 0024

Get in touch