Hollands Country Clothing

Our Challenge

Hollands came to Black Lab with an eCommerce site that wasn't working properly. The buggy Shopify feed stopped leads converting into sales and prevented the business from growing to the level that Hollands wanted. Alongside this, their website was struggling to consistently rank in the places that Hollands Country Clothing required - they needed a fresh set of eyes to address the existing shortcomings.


The Solution

To get Hollands to where they wanted to be, Black Lab oversaw a rebuild of the website as well as the integration of an automated database management solution. This allowed Hollands to effectively and efficiently manage their stock and ensure that their customers could order products with ease. Black Lab provided hands-on assistance and ad-hoc support where needed to ensure the proper deployment of the website

The Results

As a result of Black Lab’s assistance — Holland’s Country Clothing saw a noticeable increase in their conversion rates and were able to track the user journey more effectively. Eventually, Black Lab also helped HCC make listings on Google Shopping, further strengthening our ongoing working relationship and improving the returns that Hollands sees from their Ad and web spend.

Black Lab have supported us for the last number of years- their tech expertise across Shopify and general SEO has helped us build our online presence to support our growing business.

Matthew Holland
black lab office

Services Used