The Results: Since going live White Cross Ring have seen an increase in organic traffic to the site, additionally the dwell time and the number of pages visited has vastly increased; this is especially noticeable on mobile devices. With the site complete, Black Lab moved onto creating and managing the Google Ads account, by analysing keyword traffic, stripping out wastage through the use of broad keywords and refining the ad copy White Cross Ring have seen a positive return on investment with an increase in enquiries and new business coming through the website.