White Cross Ring

  • Digital Consultancy
  • Web Design
  • Web Development
  • Googe Ads
The Problem: White Cross Ring is a successful fabrication business specialising in tanker production, in an effort to drive more new business they turned to Black Lab Digital to help meet their goals. With an outdated website and a Google Ads campaign set up internally, they felt they needed expert support to help them make the most of their budget.
It was clear that the website that White Cross Ring possessed was obsolete, Black Lab custom designed and developed a WordPress website for White Cross Ring in order to provide them with a responsive platform that they could easily update; with many different projects going through the workshop, it was important that they were able to upload visual and written content on a regular basis without relying on a third party. With the adaptive WordPress platform, Black Lab were able to deliver a cost-effective user-managed website that would help convert traffic from Google Ads.
The Results: Since going live White Cross Ring have seen an increase in organic traffic to the site, additionally the dwell time and the number of pages visited has vastly increased; this is especially noticeable on mobile devices. With the site complete, Black Lab moved onto creating and managing the Google Ads account, by analysing keyword traffic, stripping out wastage through the use of broad keywords and refining the ad copy White Cross Ring have seen a positive return on investment with an increase in enquiries and new business coming through the website.

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