Black Lab: Cutting through the fog
Automotive brands need to build a strong online presence, however, for many it’s not their area of expertise. Many have a marketing manager in place, yet their breadth of knowledge may not extend to delving into the detail of how the brand is performing online and whether that is driving real value for the organisation. Time and time again when working alongside car dealer groups, it becomes clear that the support from a team of specialists would help transform the marketing.
In order to cut through the noise, Black Lab start with a Digital MOT, essentially an audit. To provide the best solution, it’s important to understand how the business is presenting online.