Black Lab: Giving Agricultural Businesses the Edge?

Companies across all sectors need to build a strong online presence: agriculture and farming is no exception. For some rural industries, digital platforms can seem like a waste of time or a poor investment. The reality is, that we’ve come a long way from simply advertising in the local paper.

Throwing around terms such as “social media”, “web development” and “marketing strategy” may panic some rural businesses, but don’t worry — to ensure that you stay ahead of your competitors and don’t get left behind, Black Lab can help keep your business up-to-date by supporting you with the latest marketing tactics.

Why Do I Need To Market My Agricultural Business?

Increasingly, people go searching for things online, but few web users consider just how the content they’re reading has made its way to the top of their search.

The use of agricultural marketing can set your business apart from the competition. Whether you’re selling to local supermarkets or worldwide, a properly documented and thought-through marketing strategy will, ninety per cent of the time, see business sales increase. By advertising your agricultural business online, you can reach more customers than you’d ever have considered before.

Making It Happen: Pay-per-Click and Search-Engine-Optimisation

Black Lab can help: our marketing services, like Pay-Per-Click, can publish ads for your business directly onto your customers’ devices, whilst Search-Engine-Optimisation can help improve your organic ranking across multiple Search Engine Results Pages, like Google or Bing.

The benefits of successfully marketing your business can help to offset the high costs associated with agriculture, for farmers and the wider community alike. Getting a farm’s quality produce to consumers is often an unseen process — just like the way we work behind the scenes to improve your business’s online performance.

At Black Lab, we don’t just guide our clients through how to develop a successful marketing strategy, we use all the tools at our disposal to deliver results that will help their businesses thrive.

We’re proud to be a bit nerdy about data — we get stuck into the nitty-gritty of how your business works, and how it appears online. By getting to know you and your brand, we can properly advise on the right way to help you generate traffic and ultimately, convert into paying customers.

Give us a ring for a chat about what we do: +44 (0)113 436 0024

Where Does Social Media Come Into It?

Just as hardware and technology in the agricultural industry has changed, so too has agricultural marketing, as well as the demand for Social Media.

Paid Social is now an integral part of modern marketing strategy. Social Media isn’t just for sharing selfies or keeping up to date with friends, it’s your business’s virtual shop window.

Marketing your agricultural business using social media allows you to not only carry out vital customer research such as audience segmentation and demographic analysis but also allows your customers to find your business far more easily.

Depending on your target market, social media might not be the perfect fit for your business, however; Black Lab offer industry-leading services in Web Development, SEO and PPC that could take your business to the next level.

How Can Black Lab Make Agricultural Marketing Work for Me?

By working with Black Lab you can take advantage of over 25 years of marketing expertise and gain assistance in producing successful marketing strategies. We know how to use social media and other forms of digital media to develop your brand identity, push campaigns out to new customers and improve your advertising real estate.

You can expect regular communication with our team of seasoned professionals who are committed to creating quality content that truly benefits our clients. You needn’t take our word for it, our previous work with hardware manufacturer Sumo saw their incoming traffic improve by around 200%, with an overall conversion rate of 93.9%. So, for PPC ads, SEO blog content or full website rebuilds,  contact Black Lab for a chat.

Sumo Case Study

Ready to Amplify Your Online Presence?